Drop 04 · Monsoon ArchiveLive now
Worn in Shoreditch
Stitched by hand, Worn in London
Streetwear made by hand. Every piece carries 6 to 96 hours of embroidery, block print or patchwork by master artisans, then ships to your door anywhere in the UK.
( Why DHAAGA )
We started with a question from our grandmothers: why does the craft stay home while the clothes travel? DHAAGA puts centuries-old needlework onto the jackets you actually wear on the Central line. Made to order, paid fairly, signed by the hands that stitched it.
( The archive )
Four drops.
No restocks.
We release in small numbered runs. When a drop sells through, the pattern blocks go back on the shelf and that colourway is gone.
Drop 05 is being stitched.
Get first accessFresh offthe loom
( The craft )
Slow hands,
fast city.
( Make it yours )
Design it here,stitched by hand
Pick the cloth, the motif and the thread. Our embroiderers stitch it to order and your piece lands in the UK in about three weeks, signed by the hands that made it.
Bespoke · made to order in 3 weeks
£425
LookbookMonsoon ’26
Drop 05 · “Basant” · goes live in
One email per drop. Members shop an hour early and get free UK delivery, always.